Social Media Consulting

Social Media is a powerful marketing tool when used properly. The reach is tremendous and every single platform, whether Facebook, LinkedIn or YouTube, is built to expand exposure virally. Facebook (as of Sept 2009) has nearly 300 million users (as of Jan 2010, 360 million), LinkedIn has over 47 million users and YouTube is now the 2^nd most popular search engine on the planet. These are simply massive, congregated groups of consumers for us to target.

Done incorrectly, social media can be a massive waste of good time and energy…pulling you into mindless actively while not being very productive. Done correctly, social networking can yield significant financial returns through massive increased exposure, personal branding and putting the viral effect to work to reach consumers you never would have before.

Depending on your needs, we can support you in many facets of your social media strategy, from a basic consult and single platform set up to a complete social media strategy designed to unleash the full power of your growing network.

The central ‘nerve center’ to all your online social networking is your blog or site. We leverage the massive power of the viral social networks by creating a plan to begin driving targeted traffic back to your blog to build your tribe of interested and loyal followers. This can work regardless of your niche.

At Authentic-Networker.com, we will partner with you at a level you are comfortable with, beginning at whatever stage of development and understanding that you currently possess, and build a strategy from there.

As we go forward in the process, it’s important to understand the following about all social media. This foundation creates your overall come from and is paramount to establishing a strong, compelling presence online.

Social Networking Foundation

Authenticity – social media is a beautifully transparent world. Be real. Any smokescreens will be sniffed out a mile away. Your reputation is key. People want to get to know you on a real and personal level. You want to showcase your talent and expertise while also showcasing the fact that you are a real human being. Open up and be real. People crave authenticity.
Brand Position – think clearly about your message and utilize your profile to convey it. Although people are genuinely interested, we have to keep them interested with lively copyrighting and they want to get to the meat of it all right now. Tell your story and let people know what you are all about. Consider every aspect of your brand when crafting your message. The goal is for you to dominate your niche.
Lifespan – Things stay online for a very, very long time. Although authenticity is my #1 on the list, I would think twice about posting the photos from your drunken weekend. Always be real…but not everything needs to go on your social networking profiles. Unless you sell vodka for a living in which case, that would be considered branding.

We keep it simple, breaking down this massive world of social media so you have a systematic, integrative strategy and daily actionable steps to move your business forward. Every action you take supports your overall vision and business goals.

At a basic foundation, we focus on understanding and eventually mastering the following key elements of your online strategy.

Personal Branding – supporting you on getting clear about your brand and how to position yourself for online domination in your niche.
Content – you have probably heard before that content is king. It is. Creating a presence online is all about providing value to the marketplace. We will create strategy around how to maximize the use of your content (what you are most passionate about) to grow your tribe.
Your Content Coalition – how to create and leverage an inner circle of online partners to syndicate your message virally online.
Social Networking – We will break down the massive world of social media & social networking into understanding, usable, bite-sized pieces. You will learn the function of each platform and how to capitilize on the massive potential of each.
Search Engine Optimization – you will gain an understanding of how the Search Engines view your blog/site and what it takes to get better page rankings in Google.

SERVICES
We offer a variety of packages to meet your needs as an online entrepreneur. A basic discovery session is included in every option below.

Discovery Session
The discovery session is a phone meeting that will us to gain an understanding of a number of key elements necessary to support our work together and ultimately, your goals of creating more business online. We focus on: Your vision, your talents and passions that can add to your online presence, your current understanding of social media and your current stage of business – where you are at in your development of your vision and what, if any, social media you have in place already.

Social Media Foundation
This is a consultive session that will provide you an understanding of how the whole world of social media fits together as it pertains to you and your vision for your business/life. We will design a specific plan of action for you and simple, easy to follow, actionable steps to bring the plan into reality. Every action plan focuses on maximizing your current passions and strengths and integrates them into a cohesive plan for unleashing your creative talents on the world to gain the exposure your work so richly deserves.

Platform Set Up & Integration
This service includes both coaching, set up and customization of one or more of the social networking platforms including: Blog, Facebook, YouTube, Twitter, Digg, LinkedIn and Social Bookmarking sites (too many to mention)

We will customize your accounts to reflect your brand, optimize your search capability and provide you a strong presence online. This function includes developing an action plan for each platform so you understand exactly what to do to create your tribe of followers.

Marketing Services
Depending how hands on you want to be, our team can handle article marketing, twitter marketing and video marketing for you so you can focus on your core business.

Listbuilding
The goal of all of our services is ultimately to help you build a growing and responsive list and customer base. As your online presence develops, your list is your lifeblood. As you create new products to bring to market, your personal list is your primary place to market. Your tribe will grow primarily based on two factors: 1) The quality of your content and 2) How many people are talking about you.

PLEASE CALL DIRECTLY TO INQUIRE ABOUT OUR SOCIAL MEDIA MARKETING PACKAGES