What Tribes by Seth Godin Teaches Us About Massive Network Marketing Success
Posted on 13. Oct, 2009 by Keith O'Brien in Leadership
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If you haven’t started following the work of Seth Godin yet, you need to. The man is brilliant, and I don’t throw that term around regularly. Besides 9 best selling books, including Purple Cow, The Dip, Permission Marketing and of course, Tribes, he is the creator of Squidoo. Yeah, I know, it’s fairly popular.
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If you haven’t read Tribes yet, this article will still serve you in a big way. If you have and haven’t put all of the incredible concepts to work for you yet, then absolutely read each word…you may need it more than most.
Tribes is about many things, but it’s mostly about a new form of leadership and what it takes to create a following. Everyone in network marketing knows that your income is largely related to your ability to lead others and create a following of loyal customers and affiliates. Tribes should be required reading.
As you read this, consider your current role as a leader within your team and your company and consider Godin’s 7 key elements of leadership with my notes on each to follow:
1. Leaders challenge the status quo.
Are you really bringing something new to the table? There is a status quo inside of every organization. Our country has one, our business economy has one, your company has one, your team has one…and I would be bold and say that you have an internal one. These are the sets of beliefs you have about what you are capable of and why.
2. Leaders create a culture around their goal and involve others in this culture.
This is the beginning process of creating momentum. Can you rally a team behind a common vision/purpose? Can you engage others in meaningful ways that has them buy into the big picture while fulfilling their own needs?
3. Leaders have an extraordinary amount of curiosity about the world they are trying to change.
This could apply to your financial life and utilizing a more effective way to secure your future. This could relate to the network marketing industry as a whole. Mike Dillard a few years ago changed the game for many network marketers, essentially inventing what is now called Attraction Marketing. How much of your time do you dedicate to continuing education about your craft?
4. Leaders use charisma (in a variety of forms) to attract and motivate followers.
Are you a good speaker? Do you give good phone? J Seriously, how compelling are you on a prospect call? Do you lead team trainings, conference calls or webinars? Do people feel lifted and invigorated after speaking to you? If not, it’s time to change that.
5. Leaders communicate their vision of the future.
We all know that repetition is the mother of learning. We all know that repetition is the mother of learning. We all know that repetition is the mother of learning. Damn, I am funny. Some people will buy into your vision the first time they hear it. Others will take some time. Your job is to passionately share it with everyone who is willing to listen.
6. Leaders commit to a vision and make decisions based on their commitment.
Once your compass is set…go flat out in that direction. Do you get sidetracked easily? Is there always something else going on? Do you let bad days and dream-stealing naysayers deflate your energy and enthusiasm? Toughen up. Know things will be ever changing and stay the course anyway. After all, this is what you want, right?
7. Leaders connect their followers to one another.
This one is important and often overlooked in network marketing, especially as teams are just starting out. There is huge value in community and honestly, it’s one of the main motivators for people joining and staying in a network marketing company. Make sure you have systems set up so that your team can communicate to each other. This will pay huge dividends over time. You never know, they may even create a better plan and go out earn you.
This is just one small piece of the value out of Tribes…as the entire book is filled with moving, creative and engaging ideas about personal branding, positioning, stepping up as a leader, how to work through the criticism and a ton of phenomenal stories illustrating them all.
If you have read Tribes, I’d love to hear how you have specifically applied one of the ideas. Also, I’d love to hear your thoughts on how the above 7 key elements apply to you. Please post your comments and if you think this article will help others, please Digg it, Tweet it and share it with others.
If you haven’t read it, go pick up the book. Read it. Study the lessons. Then pull your leadership team together and figure out how to add value to your existing tribe…or go create the one you know you can.
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Donald Schwartz
22. Oct, 2009
This really sums up where I would like to be as a leader. Thank you so much for sharing this article.