MLM – Network Marketing Training – Personal Empowerment – Social Media Marketing – Authentic-Networker.com|Keith O'Brien

Usana Health Sciences Review

Posted on 19. Feb, 2010 by Keith O'Brien in MLM Reviews

This article is going to lay out some facts (and opinions) about USANA Health Sciences from an independent third party network marketing professional and hopefully shed some light on the strength of the USANA products and business opportunity for those who are considering getting involved.

USANA was founded in 1992 by Dr. Myron Wentz, who is an internationally recognized microbiologist, immunologist, and pioneer in the development of human cell culture technology and infectious disease diagnoses. USANA is definitely a product driven company and has seen consistent growth over their lifespan.

USANA is one of the most successful companies in the history of the industry and reported 2008 revenues of $429 million. Nearly half a billion is nothing to sneeze at and those revenues rank them amongst the elite in the industry. Most people who have used their products would agree that within the MLM arena, USANA’s products are among the very best…and they pride themselves on this distinction.

Their products compete in the multi-billion dollar wellness and nutrition industry offering nutritionals, skin care, weight loss, energy & personal care products. There’s no argument, USANA makes some incredibly good products.

Some of the other things to consider when joining a company are Management, Compensation Plan, Internet Marketing Policies, Culture and a host of other factors. I have personally met or spoken to some of the USANA Management team and I have to say that they are competent, but also incredibly passionate about making a difference in people’s lives. Their management is solid. They are on the conservative side, but solid. If you like conservative, measured growth and a company that will be here 50 years from now, USANA may just be your ticket.

From a compensation standpoint, they are interesting. They have a binary with a bit of a twist that pays out pretty well on the front end as a new distributor and pays pretty generously up through about $25,000 a month, but the real top end income just isn’t there.

For example, as I write this article, USANA has 6 people making over $1 million a year after 17 years of being in business. Compare that to MonaVie who has 34 people making over $1 million a year after not even 5 years. That’s a big difference. With fairness to USANA, if you look at the middle numbers (those earning between $1,000 and $5,000 a month, USANA crushes MonaVie. As we both know, that’s the majority of earners.

Another interesting thing that USANA does is the way the compensation is designed; it encourages more product consumption resulting in higher auto-ship amounts. If you personally order $100 a month in product, you can earn 10% on the binary. If you personally order $200 a month in product, you can earn 20% on the binary. That’s a big difference and since they have a ton of valuable product, this is pretty smart. What that means is more volume with less people. Everyone likes to earn more for less work.

The other interesting thing is that USANA is a public company. On the onset, this looks like a good thing. Stability, trust, public acceptance, etc. In reality though, this isn’t that great. Who is the company committed to – their shareholders or their distributors? It’s hard to be both. USANA has balanced this pretty well over the years and has consistently made increases to their compensation plan to compete against some of the newer, higher paying companies.

One of my dear friends is one of USANA’s top 25 earners. She’s been there for over 6 years and loves the company…but she has a system that she created that is completely based around her personality and what she loves to do. This is probably the most important point of this article.

If you are going to be successful with USANA or any company in MLM, you must build your business in a way that allows your personal strengths to flourish. If you are a private person who simply isn’t comfortable approaching virtually everyone you know, then that form of marketing may not work for you.

I have built businesses using traditional warm market strategies and I have built businesses through direct marketing and internet marketing strategies primarily using social media and content marketing. The reality is, learning how to harness the power of the internet just flat out gives you greater exposure. Period.

If the 3-foot rule lights you up, then more power to you. I can’t stand it. I want to only speak with people who are ready to talk with me. I want to only speak with people who are actively looking for a business and ready to take action.

Which sounds better to you?

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