There are of course many reasons why marketers should use Twitter as a marketing tool. Social media has redefined the way products and services are marketed.

Although social media is a relatively new medium, social platforms such as Facebook, Myspace and Twitter offer marketers the ability to not only gain mass exposure for their brands, but to conduct extensive market research at no cost.

Twitter encourages users to post messages on what they are currently doing, their views about products and services and just about anything else they can think of. So, if you have a product and people are talking (tweeting) about it, the chances are that knowledge of your product and your competitors could be widespread.

Think about what this means for instant reviews by customers and clients…both favorable and disgruntled.

Twitter can help promote your brand globally in the matter of days…minutes even.

How do you build yourself or your business to be able to wield that sort of power and influence?

Add value. Contribute.

The more you contribute to the Twitterverse by means of useful messages, the more people that will read what you have to say. In other words, the more you give, the more you will receive.

Twitter can be a fantastic way to drive traffic to your sites, driving 100’s of people or more a week to the places you would like them to go.

As with every strategy, there are a number of do’s and don’ts for when you begin communication with the Twitterverse. Your followers on Twitter need to be interested in what you have to say, so posting regular, interesting, useful or humorous updates and feedback is essential.

Remember that your peeps are following you today, but may not choose to follow you tomorrow. Give your Twitter peeps (Tweeps) some love.

Keeping your Tweeps interested or entertained is of course a whole other subject but don’t worry, it is easy when you know how and the process can even be automated.

If you are an MLM’er and use your Tweets to only blast out offers for your network marketing business, expect to lose them as fast as you they found you. But if you create enough value amongst your tribe…they will listen to whatever you have to say.

Build value. Grow your tribe. Share yourself authentically with them.

Show your Tweeps some love…and they will love you back.