Most of us have probably said it.

“Get in the Power Leg!”

“We’ll blow out one leg for you!”

Please don’t get me wrong…I understand the advantages of positioning.  I clearly get it.

I have received my fair share of binary spillover and I have certainly created my share for many, many other people as well.

Given the choice…I’d much rather be the creator of spillover than the recipient.  I just like the culture it creates.

This article isn’t to dispute whether spillover it’s good or bad (we can all agree it’s a good thing)…but it’s more about the mentality and psychology that it creates.

Once upon a time, network marketing was all about personal production and building something that was really worth building.  Leaders committed to long-term growth, developing useful skills and producing stable teams with depth that would pay them for years and years.

This was the philosophy the entire industry was built upon.

That seems to have changed a bit.

For many people, this mentality has changed over the last 10 years or so.  People leap from company to company, addicted to fast cash, and if they don’t have a blown out “corporate leg” in 30 days…they are onto the next “Big Thing.”

They play the lottery instead of building a business.

When did MLM become a welfare environment based on what someone is to be given as opposed to what they can contribute?

It doesn’t work.

We have just witnessed Efusjon with their Community Pay compensation plan just go bye bye.

For people with this mentality, even when they really hit it big with a company…they are still looking for what’s next.

Why?

Because momentum slows down, as it ALWAYS does and then people really have to build.  They have to grow a business based on the merit of the company, product and the value their team brings to the table…not just the hype of “get in, get your spot, you’ll have thousands under you in a week.”

This mentality is everything that is wrong with this industry.

From a philosophical standpoint, I really do understand this.  I love to start things.  I love to launch ideas.  I love the romance stage of relationships.

It’s exciting.  It’s a rush.

But at some point, a little wisdom of experience helps you understand that the real magic to both business and life comes from developing something to a point of maturity.

It’s like the relationship where you get to the point where you just know that this person will be in your life forever.  When you can truly be yourself while still treating the relationship with honor and respect.

The same is true in network marketing.

The real magic of this business is both in the process of building it and in the beauty of genuine achievement having created something really worthwhile.

If you are a big recruiter, sure, you can jump from company to company and continue to make money.

But most people can’t.

If you really want the thrill and adrenaline that goes with that sort of a business philosophy…go be a day trader, but don’t use people’s lives as your commodity.

Seriously…step up and be a real leader.

Help people learn.

Empower people.

Teach people how to build their business ethically and get them away from the lottery mentality that has become so pervasive in our great industry.

Oh wait…you can’t do that.

If you really teach people all of those things…

They won’t follow you to your next deal.

They won’t be seduced by the promise of spillover and easy money.

What would you do then?

For the millions of people who love this industry and have been frustrated by the leadership of people that fit this description…here is my advice.

Feel free to take it or leave it.

Find a company that you can really see yourself building for 10 years…one with a vision, management, funding and market that you are excited about and believe in.

Does this mean you never change companies?

Of course not.

But if you are going to make a move…make a move and commit.  Most true leaders in the industry have built in far fewer companies than you would think.

If the person you are following has been in 10 companies in the last 5 years…that’s a clue.   Where will they be in 6 months?

Remember, everyone loves romance.  The beauty of business and life comes from keeping the romance alive for years and years and creating true depth of experience.

That is real.

That is genuine.

That sort of philosophy will reward you more than you can imagine.

That is what it’s all about.

Please forward this to five marketers you know who will benefit from this message.  As always, thanks for being here and thank you for your contribution to my world.

The truth is pretty close.  Great brands create buyer loyalty.

Most network marketers have no idea how to use these strategies themselves.

Check out this video for some of the basic of Push (what virtually all network marketers do) vs. Pull Marketing (what all network marketing leaders do).

Click here to view the embedded video.

Please leave your comments and share this video with your networks.

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If you haven’t read Tribes yet, this article will still serve you in a big way.  If you have and haven’t put all of the incredible concepts to work for you yet, then absolutely read each word…you may need it more than most.

Tribes is about many things, but it’s mostly about a new form of leadership and what it takes to create a following.  Everyone in network marketing knows that your income is largely related to your ability to lead others and create a following of loyal customers and affiliates.  Tribes should be required reading.

As you read this, consider your current role as a leader within your team and your company and consider Godin’s 7 key elements of leadership with my notes on each to follow:

1. Leaders challenge the status quo.

Are you really bringing something new to the table?  There is a status quo inside of every organization.  Our country has one, our business economy has one, your company has one, your team has one…and I would be bold and say that you have an internal one.  These are the sets of beliefs you have about what you are capable of and why.

2. Leaders create a culture around their goal and involve others in this culture.

This is the beginning process of creating momentum.  Can you rally a team behind a common vision/purpose?  Can you engage others in meaningful ways that has them buy into the big picture while fulfilling their own needs?

3. Leaders have an extraordinary amount of curiosity about the world they are trying to change.

This could apply to your financial life and utilizing a more effective way to secure your future.  This could relate to the network marketing industry as a whole.  Mike Dillard a few years ago changed the game for many network marketers, essentially inventing what is now called Attraction Marketing.  How much of your time do you dedicate to continuing education about your craft?

4. Leaders use charisma (in a variety of forms) to attract and motivate followers.

Are you a good speaker?  Do you give good phone? J Seriously, how compelling are you on a prospect call?  Do you lead team trainings, conference calls or webinars?  Do people feel lifted and invigorated after speaking to you?  If not, it’s time to change that.

5. Leaders communicate their vision of the future.

We all know that repetition is the mother of learning.  We all know that repetition is the mother of learning.  We all know that repetition is the mother of learning.  Damn, I am funny.  Some people will buy into your vision the first time they hear it.  Others will take some time.  Your job is to passionately share it with everyone who is willing to listen.

6. Leaders commit to a vision and make decisions based on their commitment.

Once your compass is set…go flat out in that direction. Do you get sidetracked easily?  Is there always something else going on?  Do you let bad days and dream-stealing naysayers deflate your energy and enthusiasm?  Toughen up.  Know things will be ever changing and stay the course anyway.  After all, this is what you want, right?

7. Leaders connect their followers to one another.

This one is important and often overlooked in network marketing, especially as teams are just starting out.  There is huge value in community and honestly, it’s one of the main motivators for people joining and staying in a network marketing company.  Make sure you have systems set up so that your team can communicate to each other.  This will pay huge dividends over time.  You never know, they may even create a better plan and go out earn you.

This is just one small piece of the value out of Tribes…as the entire book is filled with moving, creative and engaging ideas about personal branding, positioning, stepping up as a leader, how to work through the criticism and a ton of phenomenal stories illustrating them all.

If you have read Tribes, I’d love to hear how you have specifically applied one of the ideas.  Also, I’d love to hear your thoughts on how the above 7 key elements apply to you.  Please post your comments and if you think this article will help others, please Digg it, Tweet it and share it with others.

If you haven’t read it, go pick up the book.  Read it.  Study the lessons.  Then pull your leadership team together and figure out how to add value to your existing tribe…or go create the one you know you can.

If you want to learn how to create your own tribe in network marketing using the online strategies of the top producers, subscribe below to get instant access to the what the leaders know but rarely share with other affiliates.

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There I was, heading south on US1 in Ft. Lauderdale right by the airport and I was zipping along noticeably faster than I normally do. I was on my way to a meeting and was running uncharacteristically late and was trying to make up some time.

I noticed I was doing a little over 70 mph but I wasn’t exactly sure what the speed limit was. I guessed 50 or 60, but I wouldn’t put money on it.

I thought, “hmmm…maybe I should slow down.” I decided not to.

The Sheriff’s car that pulled out in that very moment decided something different.

I haven’t had a speeding ticket in over a decade. It’s not that I don’t speed, because I often do, I just don’t get tickets. I don’t attract them for some reason…and I like it that way.

I did my best to talk my way out of it, but the best I could do was get the actual speed reduced, which was pretty good.

I found out what the speed limit was. It was 50. I was going 71. He ticketed me for 64.

I thanked the fine officer and wished him the best…and meant it.

You may be saying, what the heck does this have to do with network marketing? It wasn’t what happened then, it was what happened next.

Within about a week it started.

They started showing up at my door.

They were all very persuasive and value driven with solutions to my current challenges.

Ticket Clinic Solicitations!

Dozens of them.

This situation exemplifies why so many people struggle in network marketing and the mindset you absolutely must have to succeed.

You absolutely must focus all of your marketing efforts so that you are speaking to people who are home business buyers. These are people who have already demonstrated interest and commitment.

Just like me. I was committed. To the tune of $248.

Most people who start in MLM will be taught to make a list of the top few hundred people they know.

That’s fine.

How successful do you think the ticket clinics would be if they did a general mailing to a given neighborhood?

They would go broke.

Just like most network marketers.

I don’t care if you are marketing to warm market or cold market…marketing is a sorting business. You are sorting interest and commitment.

Your pipeline should always be full with people who are your target market, but just haven’t made a decision yet. This doesn’t mean just people you know. Are they an entrepreneur, have they been in MLM before, are they looking & committed, are they a business owner…they must give you something. Just because you know them doesn’t make them a good prospect.

Following sound attraction marketing principles will put you in the center of the universe of people who will sort themselves. Creating online marketing funnels is one way that automates this process for you. Over time, as you continue to build a relationship, people will gravitate to do business with you.

If your marketing efforts haven’t pulled you the results you have wanted…go out tonight and drive really fast…then watch how the pros that understand how to target a market do it.

See, lawyers are good for something after all.