Most of us have probably said it.

“Get in the Power Leg!”

“We’ll blow out one leg for you!”

Please don’t get me wrong…I understand the advantages of positioning.  I clearly get it.

I have received my fair share of binary spillover and I have certainly created my share for many, many other people as well.

Given the choice…I’d much rather be the creator of spillover than the recipient.  I just like the culture it creates.

This article isn’t to dispute whether spillover it’s good or bad (we can all agree it’s a good thing)…but it’s more about the mentality and psychology that it creates.

Once upon a time, network marketing was all about personal production and building something that was really worth building.  Leaders committed to long-term growth, developing useful skills and producing stable teams with depth that would pay them for years and years.

This was the philosophy the entire industry was built upon.

That seems to have changed a bit.

For many people, this mentality has changed over the last 10 years or so.  People leap from company to company, addicted to fast cash, and if they don’t have a blown out “corporate leg” in 30 days…they are onto the next “Big Thing.”

They play the lottery instead of building a business.

When did MLM become a welfare environment based on what someone is to be given as opposed to what they can contribute?

It doesn’t work.

We have just witnessed Efusjon with their Community Pay compensation plan just go bye bye.

For people with this mentality, even when they really hit it big with a company…they are still looking for what’s next.

Why?

Because momentum slows down, as it ALWAYS does and then people really have to build.  They have to grow a business based on the merit of the company, product and the value their team brings to the table…not just the hype of “get in, get your spot, you’ll have thousands under you in a week.”

This mentality is everything that is wrong with this industry.

From a philosophical standpoint, I really do understand this.  I love to start things.  I love to launch ideas.  I love the romance stage of relationships.

It’s exciting.  It’s a rush.

But at some point, a little wisdom of experience helps you understand that the real magic to both business and life comes from developing something to a point of maturity.

It’s like the relationship where you get to the point where you just know that this person will be in your life forever.  When you can truly be yourself while still treating the relationship with honor and respect.

The same is true in network marketing.

The real magic of this business is both in the process of building it and in the beauty of genuine achievement having created something really worthwhile.

If you are a big recruiter, sure, you can jump from company to company and continue to make money.

But most people can’t.

If you really want the thrill and adrenaline that goes with that sort of a business philosophy…go be a day trader, but don’t use people’s lives as your commodity.

Seriously…step up and be a real leader.

Help people learn.

Empower people.

Teach people how to build their business ethically and get them away from the lottery mentality that has become so pervasive in our great industry.

Oh wait…you can’t do that.

If you really teach people all of those things…

They won’t follow you to your next deal.

They won’t be seduced by the promise of spillover and easy money.

What would you do then?

For the millions of people who love this industry and have been frustrated by the leadership of people that fit this description…here is my advice.

Feel free to take it or leave it.

Find a company that you can really see yourself building for 10 years…one with a vision, management, funding and market that you are excited about and believe in.

Does this mean you never change companies?

Of course not.

But if you are going to make a move…make a move and commit.  Most true leaders in the industry have built in far fewer companies than you would think.

If the person you are following has been in 10 companies in the last 5 years…that’s a clue.   Where will they be in 6 months?

Remember, everyone loves romance.  The beauty of business and life comes from keeping the romance alive for years and years and creating true depth of experience.

That is real.

That is genuine.

That sort of philosophy will reward you more than you can imagine.

That is what it’s all about.

Please forward this to five marketers you know who will benefit from this message.  As always, thanks for being here and thank you for your contribution to my world.

There I was, heading south on US1 in Ft. Lauderdale right by the airport and I was zipping along noticeably faster than I normally do. I was on my way to a meeting and was running uncharacteristically late and was trying to make up some time.

I noticed I was doing a little over 70 mph but I wasn’t exactly sure what the speed limit was. I guessed 50 or 60, but I wouldn’t put money on it.

I thought, “hmmm…maybe I should slow down.” I decided not to.

The Sheriff’s car that pulled out in that very moment decided something different.

I haven’t had a speeding ticket in over a decade. It’s not that I don’t speed, because I often do, I just don’t get tickets. I don’t attract them for some reason…and I like it that way.

I did my best to talk my way out of it, but the best I could do was get the actual speed reduced, which was pretty good.

I found out what the speed limit was. It was 50. I was going 71. He ticketed me for 64.

I thanked the fine officer and wished him the best…and meant it.

You may be saying, what the heck does this have to do with network marketing? It wasn’t what happened then, it was what happened next.

Within about a week it started.

They started showing up at my door.

They were all very persuasive and value driven with solutions to my current challenges.

Ticket Clinic Solicitations!

Dozens of them.

This situation exemplifies why so many people struggle in network marketing and the mindset you absolutely must have to succeed.

You absolutely must focus all of your marketing efforts so that you are speaking to people who are home business buyers. These are people who have already demonstrated interest and commitment.

Just like me. I was committed. To the tune of $248.

Most people who start in MLM will be taught to make a list of the top few hundred people they know.

That’s fine.

How successful do you think the ticket clinics would be if they did a general mailing to a given neighborhood?

They would go broke.

Just like most network marketers.

I don’t care if you are marketing to warm market or cold market…marketing is a sorting business. You are sorting interest and commitment.

Your pipeline should always be full with people who are your target market, but just haven’t made a decision yet. This doesn’t mean just people you know. Are they an entrepreneur, have they been in MLM before, are they looking & committed, are they a business owner…they must give you something. Just because you know them doesn’t make them a good prospect.

Following sound attraction marketing principles will put you in the center of the universe of people who will sort themselves. Creating online marketing funnels is one way that automates this process for you. Over time, as you continue to build a relationship, people will gravitate to do business with you.

If your marketing efforts haven’t pulled you the results you have wanted…go out tonight and drive really fast…then watch how the pros that understand how to target a market do it.

See, lawyers are good for something after all.