If You Want To Learn The Biggest Secret To Network Marketing Success, You Need To Get A Speeding Ticket
Posted on 08. Oct, 2009 by Keith O'Brien in Online & Direct Marketing
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If You Want To Learn The Biggest Secret To Network Marketing Success…You Need To Get A Speeding Ticket
There I was, heading south on US1 in Ft. Lauderdale right by the airport and I was zipping along noticeably faster than I normally do. I was on my way to a meeting and was running uncharacteristically late and was trying to make up some time.
I noticed I was doing a little over 70 mph but I wasn’t exactly sure what the speed limit was. I guessed 50 or 60, but I wouldn’t put money on it.
I thought, “hmmm…maybe I should slow down.” I decided not to.
The Sheriff’s car that pulled out in that very moment decided something different.
I haven’t had a speeding ticket in over a decade. It’s not that I don’t speed, because I often do, I just don’t get tickets. I don’t attract them for some reason…and I like it that way.
I did my best to talk my way out of it, but the best I could do was get the actual speed reduced, which was pretty good.
I found out what the speed limit was. It was 50. I was going 71. He ticketed me for 64.
I thanked the fine officer and wished him the best…and meant it.
You may be saying, what the heck does this have to do with network marketing? It wasn’t what happened then, it was what happened next.
Within about a week it started.
They started showing up at my door.
They were all very persuasive and value driven with solutions to my current challenges.
Ticket Clinic Solicitations!
Dozens of them.
This situation exemplifies why so many people struggle in network marketing and the mindset you absolutely must have to succeed.
You absolutely must focus all of your marketing efforts so that you are speaking to people who are home business buyers. These are people who have already demonstrated interest and commitment.
Just like me. I was committed. To the tune of $248.
Most people who start in MLM will be taught to make a list of the top few hundred people they know.
That’s fine.
How successful do you think the ticket clinics would be if they did a general mailing to a given neighborhood?
They would go broke.
Just like most network marketers.
I don’t care if you are marketing to warm market or cold market…marketing is a sorting business. You are sorting interest and commitment.
Your pipeline should always be full with people who are your target market, but just haven’t made a decision yet. This doesn’t mean just people you know. Are they an entrepreneur, have they been in MLM before, are they looking & committed, are they a business owner…they must give you something. Just because you know them doesn’t make them a good prospect.
Following sound attraction marketing principles will put you in the center of the universe of people who will sort themselves. Creating online marketing funnels is one way that automates this process for you. Over time, as you continue to build a relationship, people will gravitate to do business with you.
If your marketing efforts haven’t pulled you the results you have wanted…go out tonight and drive really fast…then watch how the pros that understand how to target a market do it.
See, lawyers are good for something after all.
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