For the most part, Sheen has been fairly reluctant to give the media any face time…now, he’s addicted. Shocker, good ‘ol Chuck got addicted to something else.

I don’t care whether you think he is an idiotic, drug-induced, misogynist A-hole, if you take a look at everything unemotionally, there are HUGE marketing lessons to garner from observing how he is rolling out this media frenzy.

Here are a few I believe are worth mentioning. Each of these, done correctly and with enough “oomph” can set your business on fire.

• Go All In – Although it’s easy to have doubts about lots of things Charlie Sheen is doing, it’s virtually impossible to doubt his commitment to this campaign.  He has pushed all his chips in the middle.  Charlie has, as Napoleon Hill says in Think & Grow Rich, “burned his ships behind him.”This all out commitment is essential for the success of any endeavor.  People wonder how other people build massive businesses in relatively short periods of time.This is how.  They totally, without hesitation, GO FOR IT.

• Create Massive Exposure – Charlie baby is everywhere.  He’s on the news, he’s in the paper, he’s everywhere online, he started a Twitter account, he started a U-stream broadcast…the guy is everywhere in just 10 days.  He has created the buzz and is now in the process of advancing the story.  Like him or loathe him…he’s pulled people in.Quality exposures are the keys to building your business.  Simple.If you want the magic pill…that is it.You want to enroll more people?  Get in front of more people.You want to help your group enroll more people?  Get in front of more of their people.

• Build Your Inner Circle – Sheen clearly got a few early adopters on board before going to the masses.  His publicist, agent, the “goddesses” and a few key sponsors all know exactly what is happening, what the vision is and what their role is.Getting a key, core team of leaders together to partner with you on your journey is vital.  This inner circle is huge.  This team, done correctly, can turn into thousands.  These people are taking a stand with you to build something significant.  They are people you can trust and can trust you.  This is also a group that provides council and the opportunity to mastermind.This group may change some over time…but this initial one gets the ball rolling.

• Make “Crazy” The New Normal – Honestly it was today that I just learned about “Tiger Blood.”  Today was the first day I heard the phrase “bi-winning.”  This is great stuff.”Are you bi-polar?” the reporter asks.”I’m bi-winning!” Sheen replies.Brilliant, really.There are people you will talk to that think working 10-15 hours a week on “some deal” is crazy.  There are some who think MLM is crazy.  There are some who think personal development is crazy.

  To me, not owning your own business is crazy…not working on yourself constantly is crazy…not believing you can live a bigger, incredibly fulfilling life is crazy.  Make “crazy” the new normal.

• Don’t Care What Other People Think – Sure Sheen has left a trail of hookers, pills, empty bottles and failed relationships…and no, I am in NO WAY condoning his behavior.  However warped, there is something to be gleaned from his completely self satisfying lifestyle.I don’t think anyone would disagree that Charlie Sheen doesn’t give a rat’s ass about what anyone thinks.In order to develop any kind of success, thick skin is an absolute necessity.  I have many amazing friends in this industry who are wonderful trainers with huge hearts and in my opinion, consistently do right by people.Guess what?  People still say mean stuff about them.  People still complain.Some people are never going to be happy and they get in your way at every turn.  You HAVE to believe in your vision more than you believe in their opinions.  You HAVE to want to build your life more than you want their approval.

We can learn something from everything.  There are success clues all around us…all the time.  Honestly, if you simply put these 5 lessons in place for your business for the next 6 months…you would be Bi-Winning too.

Whatever that means.

Please pass this around…there is enough crap-filled garbage info about him going on…we may as well help people learn something.

For now, I want to make sure you are getting everything you want.

In regards to your News Feed, that is…

Beginning last week, Facebook automatically changed everyone’s settings on their News Feeds.  The default setting is now set so you only get information from those you are interacting with regularly or lately.

Honestly, this is really brilliant.

This intuitive design customizes our Facebook experience to be most relevant to us.

HOWEVER…

Facebook has no idea what we use their platform for or what our needs are.  They are assuming what we want based on our most recent history.

But they should know that the immediate past doesn’t always equal the future.

If it did, we’d all be on TheFacebook right now or on some Harvard Dating Site.

So, if YOU want to control what shows up on your News Feed, here is what you need to do.

Go to your Home Page.

Go to Most Recent (which is right next to Top News).

Click the Pull Down Menu and click Edit Options.

You can either receive updates from:

“Friends and pages your interact with most” or

“All friends and pages”

Trust me, this won’t be the last change…but for now, you know how to take control back.

Happy Networking.

Click here to view the embedded video.

Get Jiggy With It!

If you have been paying attention at all over the last few months, you will have noticed those little ads down the right side of your profile. All of these ads are showing up based on information you have put in your profile.

They are all targeted to you based on your interests.

This is very similar to the sponsored Google ads that show up when you search for something.

If you market anything online or have any sort of a business to promote…this is something you should check out.

Why?

Because you can generate high quality, targeted leads for your business/product for very, very reasonable rate.

A colleague of mine, Jonathan Budd, is an online genius. Style-wise, we are very different, but he is as good as they come online and he has created some phenomenal products.

This is one you need to check out:

Get Traffic 3.0

This is A to Z on Facebook Advertising.

Facebook is quickly becoming the largest search engine in the world and you want to know these strategies in order to capitalize on this platform.

Honestly, I have made a little money with Facebook advertising…but I found it really difficult to get the ads I wanted approved.

You need to know the in’s and out’s to save time and money.

Jonathan’s course is that and so much more.

Get Traffic 3.0

Go check it out now…I am anxiously awaiting the launch.

Game on!

This is a product you also want your top leaders to have…if you want them to increase their leads.
Get Traffic 3.0

Well, just see how lame your video campaigns look when compared this this little piece of creative genius.

You MUST watch the video and you MUST click on a choice (you’ll get it I promise.)

Oh…fair warning…there is some potentially offensive language.

I haven’t seen something this cool since the Old Spice campaign.

Just brilliant.

Click here to view the embedded video.

Do I sound like I am a Facebook fan?

Here are the quick facts (as of June 2010)…

• Over 400 million users (massive reach)
• Half of all users log in every day (consistent exposure)
• Average user has 130 friends (word of mouth, viral)
• Over 500 billion minutes a month logged (loyalty to platform)

As with every great invention, some people choose to use it properly and professionally while others misuse it entirely.  But you know what they say about money…it just makes you more of what you already are.  This is true about Facebook marketing as well.

If you were a spamming, inauthentic, disgusting marketing jackass before…well, Facebook can help you propel yourself to become a intergalactic marketing jackass.   Everyone learns essential ingredients for authentic living like integrity, character and value in their own time.

When a platform like Facebook is developed…both leaders and scavengers will emerge.  Fortunately, if you know what to look for, scavengers are easy to find.  Our new world of social media is wonderfully transparent and all you have to do is sniff around for value first marketing.  You’ll rarely find scavengers lurking in those circles.

Okay, let’s get onto the list of ways to leverage the power of Facebook.

1. Be Real – I know this sounds simple, but if everyone was authentic 100% of the time, the world would be a very difference place.   Most people, whether they know it or not, long for substance – in people, businesses and experiences.  Don’t ever try to be something you are not. This doesn’t fool anyone and will weaken your brand over time rather than strengthen it.

If you are brand new to online marketing, don’t say you are an internet marketing coach or expert.  It would be better to say that you are an Expert Resource…because you will simply be providing people with other people’s knowledge.  Always put your best foot forward, but just make sure it’s your own foot.

2. Lead With Value – I am putting this one here up front because this strategy, along with #1, is the basis to everything you will ever do in social media.  Over-deliver value…this should be your mantra.  My core intent with this article is to provide you with real value.  If providing you will value ever turns into business for me, then that’s great…but my goal is to provide pure value for you.   I believe strongly in Universal Laws like the Law of Reciprocity…so I will consistently provide free content to add value to people’s lives.

Think about what you can give that other people want.  Think about how you can make other people’s lives better.  Think how you can help solve their challenges.  If you become THAT person for people…you’ll have more business than you can imagine.

3. Pimp Your Profile – If you are going to use Facebook for marketing…then think like a marketer.  Develop a message for your profile that is interesting, relevant and powerful.  If you are in a business like network marketing, then YOU are your brand.  Think about the talent and skills you bring to the world, think about your experience and results, think about the resources you provide and craft a compelling message that pulls all of that together.  Keep it simple, but make it powerful.

Facebook gives people a 360 glance into your world.  They can learn about you, your interests, your business, your family and your social circle.  For me, this is an important part of who I am…therefore I showcase it all.

#1 and #2 here in this list should be your guiding force behind developing #3 on this list.  Yes, stories sell…just make sure the stories you are telling are true.

4. Network – Think of Facebook as a massive global networking event.  There are people everywhere, hanging out in groups, discussing various topics and going to different events.  If you were at a live event like that and wanted to network, what would you do?

You would get off your butt and go meet people.  Well, it’s no different on Facebook.

Use the Facebook search feature to find things you are interested in.  Search for groups related to your niche and join them.  Make friends with people in those groups.  Get out there and mingle, connect and start building relationships.

5. Build Key Relationships – If Facebook is a massive global networking event then it makes sense that there are likely people in the room that you’d want to make sure you meet.  In Facebook’s case, there are thousands of those people throughout various niches.

Invest a little time doing some research and find out who some of the movers and shakers are in your niche or niches.  This may be a little tricky at first, but you’ll get the hang of it.  Don’t be fooled simply by large friends lists.

Social networking is all about creating dialogue.  Someone may have 3,000 friends, but check out their posts.  If their posts are landing on deaf ears (meaning no one is “liking” them and no one is commenting on them)…this person isn’t influential.  Essentially…they are on stage talking to a room of 3,000 people who are all sleeping in the audience.

Additionally, many savvy marketers focus far more on their groups and pages than their personal profile.  With a little effort, you can find some key people in your niche.  Invest your time to build relationships with these people first. (Hint: #1 and #2 are the keys to these people friend’ing you.)

6. Start Groups – Facebook has millions of groups covering millions of topics and areas of interest.  From a marketing perspective, why would you want to start a group?

The obvious reason is that you are targeting people with specific areas of interest to talk with on a consistent basis.  But the not so obvious reason is to preserve your social currency with your contacts and friends.  Just because someone becomes your Facebook friend doesn’t mean they want to hear all about your business all the time.  Inviting people to opt-in to a group will solve that issue.

• Group Rules: See tips 1-5.  Use each of these strategies when crafting your group.  Be real, provide tons of value before asking people to buy anything, craft your group page, photo and name to be enticing and relevant, try and partner with key influencers and communicate frequently.
• Most importantly though…make your group interesting to be a part of.  Share some real value.  Again…if you become THAT person…new business won’t be an issue.

7. Slow Down To Go Fast – In our world that is changing so rapidly, everyone wants things instantly.  I want it all and I want it now…this is true for so many people.  I can relate.   In my opinion, you would be best served to switch that philosophy to “I want it all and I want it to last forever.”

Thinking about your long-term strategy, brand and goals will greatly influence how you choose to participate in the world.  This is true in life as well as social media.

If you wanted to create a long-term relationship with a significant other, you likely wouldn’t be trying to meet people with the goal to see how fast you could get them to sleep with you.  You would take time to genuinely get to know them, find out what they are all about and look for ways you can support them.

How does this relate to growing your Facebook presence?

Simple.

When you request someone’s friendship, take a minute to go on their profile and learn something about them.  Do the same thing when someone requests your friendship.

Write EVERYONE a short, interesting note.  Remember, social networking is about creating dialogue.  Get the dialogue started right away.

Trust me, if you do this, you are differentiating yourself from 99% of the people on Facebook.  You are standing out from the crowd.

Build relationships and add value and the money will follow.

Other Advanced Strategies

8. Integrate With Other Platforms – If you have a website, a blog, a Twitter account, a YouTube account and/or any other social networking or web platform…make sure all of your accounts are talking to each other.  You want to make sure if someone finds your blog, they can easily link to your Facebook profile.

Put your social networking links everywhere you can and if you have a blog, put your blog url everywhere you can.  There are hundreds of social bookmarking sites and although you don’t need to focus on all of them, every time you create a profile on one and list your website, you are creating a backlink to your site.  The search engines love this.

Create some consistency within your brand.  If at all possible, make sure your make social media platforms all have the same account information.  Try to avoid being MaryJo on Facebook, SocialDiva on Twitter and PowerMarketing on YouTube.  Be you everywhere.  (Remember tip #1)

9. Add An Opt-In Box – You can do this to your profile and to a fan page (see #10).  This provides yet another opportunity for your Facebook friends to join your main mailing list.  If you aren’t building a list yet, you may think this doesn’t apply to you.  But honestly, if you aren’t building a list yet…what the heck are you wait for?  Get over to Aweber right now and get an account.

Moving social media connections to your main list should be one of your primary goals.  Once on your list, you can provide massive value in a very targeted way which will allow you the opportunity to really grow and anchor your relationships with the people who are attracted to you and your brand.

Just do a quick search on FB for Profile FBML on how to add an opt-in box to your profile page if you want me to walk you through the basics.  It’s really very easy and I have virtually zero web development experience and am not technical at all.

10. Start A Fan Page – As you get closer and closer to the 5,000 friend limit Facebook has, you will need another place to put people.  Honestly, if you know you are in this for the long haul, you should consider starting your fan page much, much sooner.

A fan page provides significantly more flexibility and essentially allows you to create your own website inside of Facebook.

If found this article online or on my blog, head over to my Fan Page to check it out.   If you haven’t yet, click “like” on my page (that’s Facebook’s new term for being a fan).

If you want a groovy custom design like mine, check out Brian Hanson at http://customtwit.com.  He absolutely rocks.

These are 10 really core principles and tips for enhancing your online brand and starting to do business through Facebook.  There really isn’t anything on this list that you shouldn’t be doing.  These are all fundamental…they aren’t options, they are necessities.

Let’s get working.  Game on!

For more strategies like these, join my mailing list.  Take action now.

Why has video marketing become so popular over the last few years?   You can chalk it up to a couple of main reasons.

Reason #1 – It’s simple to do & can be really effective (especially when done right).

Anyone can shoot and edit a basic video.  High quality cameras are really inexpensive these days and incredibly easy to operate.  Not everyone makes a great video…but everyone can at least bang out something they can put online.

YouTube is the 3^rd (some say 2^nd) largest search engine on the planet.  If you think about that for a second, that means more people go on YouTube to find something than on Yahoo.

Google (who owns YouTube) loves videos when it comes to search engine ranking.  A video ranks quickly and can hold a top position for a long time.  This means a video don’t right can yield you traffic month after month after month with only minimal work.  It’s a great example of pull marketing.

I have some videos that took me literally 15 minutes to shoot and edit that have had thousands of views and produced a ton of leads and sales.   This is why video marketing can be so powerful.

Think about that for a minute.  Let’s say you have a video that gets 400 views a month and it produces 10-15 leads from those views.  That may not seem significant but what if you put out ten videos like that or 20 or 30 videos like that?  It’s unlimited.

You can see that over a short amount of time, your little video soldiers will be out there all over the internet consistently creating opt-in leads for your business.

Reason #2 – It’s personal and people would much rather watch a video than read.

Think about it.  We are the TV and Internet generation.  We want our information fast and without having to work to get it.  Video provides all of this for people.

Video let’s people see the real person and their personality…or lack thereof.  It’s real.  It’s immediate.  It’s drive-thru information.

Additionally, videos add a level of entertainment value that is not found in print.  Whether it’s music, lighting, special effects or just the person in the video being creative…it’s easy to add attention-grabbing content to videos.

Here are a couple core fundamental principles for video marketing that you really must follow to create solid results.

1. Create a clear, simple and powerful message – think out what you will say and how you want to say it.  If it’s a live video, it shouldn’t be scripted, but it should be planned.  If someone can’t follow your message, you’ll lose them in 60 seconds.

If you are camera shy, pick up a program called Camtasia or Screenflow (for Mac) and create a screenshot video that you can simply narrate.  These videos can be incredibly powerful and are really simple to do.  This way, you can really just read a script if you choose.

2. Be attractive – no, I am not saying you have to be physically good looking…attraction is far deeper than that.  Attraction is about energy, confidence, poise, posture and clarity.  Be YOU all the time…be authentic and real.

And for the love of God…please smile.  Seriously, you are asking people to listen to you and follow you.  People want to make more money for the lifestyle it provides.  You should at least look like you are enjoying yours.

3. Just Get It Done & Get It Out – People who are new to video marketing often sit and agonize over what to say, how to say it, what shirt they should wear and where they should shoot the video.  They get stuck in all of the little details and never get the actual product out.

Plan it well, but then just get after it and crank the video out.  A decent video is better than no video.  Some of the videos I have done that I didn’t think were very good at all have produced great results.  Here is one of them.  I mean, it’s not bad, but it’s no Avatar!

4. Research Your Keywords – if your video isn’t seen by anyone, it doesn’t matter how great it was or how clever your message is.  You have to get it in front of people.  Since videos rank so well in organic search results, you want to specifically target the keyword phrases you want to compete for.

There are a ton of different keyword search tools available online.  Google offers a free a Free Keyword Tool as does NicheBot Classic.

If you want to take things up a notch, Market Samurai is an amazing tool for a really nominal one-time cost.  You can hone in on some golden nugget keywords and dominate search results.

When you are just starting out, here is a really, really basic way to look at what keywords you might be able to rank for on the first page.  Do a search.  If page one of Google doesn’t have any videos, blogs or article sites, you can probably get a video to rank on page one.  That is a very simplistic approach…but it will work.

5. Promote Your Video Everywhere – YouTube is the largest video sharing site on the internet…but there are hundreds more.  Sites like AOL Video and Metacafe and nearly a hundred others offer some great additional sources of traffic for your video.

There are two main ways to get your video out to these video sites.

The first is to do it manually.  You would go and set up accounts with each of these video sharing sites, then manually upload your video to your account and manually put in the title, description, keywords and such.

The second way is to do it automatically.  If you are like me, I am all for automating whatever I can, especially when it comes to routine, mundane tasks.

Probably the best F*REE software is by TubeMogul (www.tubemogul.com).  They offer a solid platform that is easy to use, but they are limited to only about 20 sites submissions.

By far the best software on the market is Traffic Geyser. Traffic Geyser lets you pump your video out to all of the video sharing sites with the touch of a few buttons.  I am a non-tech guy and I find it very easy to use.  There are a ton of other features you can add, but you can explore those when you go check out the Traffic Geyser product.

Now you have the Why’s and the How’s of video marketing. Now all you have to do is figure out what you want to say, get the tools to support your efforts and get to work.

Let’s get after it.

Yes, you read that correctly.

If you want to do business through this incredibly viral, wonderfully targetable, highly searchable social platform…you need to at least learn some of the basics to get started.  In this video, which I originally posted through Facebook as a welcome gift to new friends, I cover 3 simple yet powerful strategies that make a world of difference.

Click here to view the embedded video.

Everyone has seen him/her many times on Facebook.  He’s the one breaking all of the unwritten, unspoken rules of Facebook etiquette.

Perhaps he just didn’t pay attention in class.

In the first article in this series, we covered why Facebook can be a goldmine for you for building relationships, attracting new customers and new business partners.

We went into a few simple Facebook Do’s.

Now it’s time for the Facebook Don’ts.

Don’t spam people’s walls – I wrote an article a few months ago that I called Social Media Date Rape…because that’s what these people are like.  They become your friend and before establishing any value or building any sort of relationship they plaster their link to their business on your wall.

Get off my F’ing wall, man.  I have lots of friends on Facebook and I do a lot of business through my site, so my profile is like one of my stores, essentially.  Would you walk into someone’s place of business and hang a banner for your business on their wall.

Of course not, it’s absurd. Don’t be that guy!

But social media miscreants do it all the time.  Like I said, get off my F’ing wall.

This goes for groups too.  If you haven’t communicated with the group administrator and built a relationship or found out what the group rules are, then you shouldn’t post anything promotional.  Just use your head and be in integrity.

Don’t insta pitch people in chat/email – It’s really the same as above, but somehow people think that if they are sending you an email or a chat window, it’s somehow okay.  Again people, build relationships.  Stop being so short sighted.

Don’t use crazy pictures as your profile photo – I covered this a bit in Part I, but wanted to expand on it here.  Here’s a short list of how to have no business friends.

Now, these are all friends of mine, but they need some help optimizing their Facebook profile.  If you have any of these as your profile photo, well, I am just sayin…

Logo Man

I know this guy is promoting his business, but people do business with people.  Build a relationship and trust in YOU as the voice of the business.

Mr. or Mrs. No Face

I know we are all busy, but if you can’t take the time to even upload a picture, why would I want to take the time to accept your friend request?  Red is a good look though, right?

The Cartoon Guy

I went to high school with Che and I doubt he is using Facebook for business, but he isn’t the only one that does this.  People everywhere do it and wonder why they aren’t building their friends list.  I mean, everyone likes snoopy, right?

The Under-ager

Hey, I love my son with every fiber in my body, but you know where pictures of Brennan go…in an album, not as my profile picture.  Maybe I am wrong.  Maybe this is this girl’s profile.  Kids are techno-wizzes these days!

The Pet Guy

Scott is a new friend of mine and I told him I was going to use this image of his dog, Jack. But seriously Scott, give Jack a nice bone and put him in a nice album that he can call home and get your personal photo back up.

There you have it, a few nuggets for you.  Stay away from this Facebook don’ts and you’ll be just fine.

If you haven’t read Part I of this article, go check out the Facebook Do’s.

The answer is yes, you can.  You can build a massive business with Facebook while growing friends and not alienating people.  You can do all of those things if you use Facebook properly.

Let’s start by talking about why you would want to use Facebook to attract people to your business.  I remember just 2 years ago when I was telling a friend how I was using Facebook to build relationships and grow my business he said, “Facebook, what are you 12?”

The climate has changed a bit since then, hasn’t it?

Here is the breakdown of why Facebook is one of the most phenomenal marketing arenas in the world.

1. Market - there are over 400 million users (growing by 300,000+ per day)
2. Extremely targeted – people tell you what they are interested in
3. Clusters – like-minded people gather in groups and through fan pages
4. Organically Viral – everything anyone does shows to all of their friends in their news feed
5. Exposure – the average user spends 55 minutes a day online and has 130 friends
6. Connection based – what I mean by that is Facebook is set up for people to reach out to each other.  People WANT to connect and share information.  This is the basis of all social media.

As a marketer, those bullets above should make you drool.  They represent a marketers dream come true.  It’s one place that you could literally drive all of your business from.

Now that you know WHY you should be using Facebook, let’s talk about HOW you should be…and while we are here, let’s also talk about how NOT to use Facebook.

Facebook being the 800-pound gorilla of social media platforms, it follows the same intelligent guidelines as others, but as we know, people aren’t always intelligent.  The sheer potential for marketers outlined above is enough to make the less tactful and principled marketers come out of the woodwork.

Don’t be one of those people.  It will cost you in the long run.

THE FACEBOOK DO’S

1. Relationships – Set your intention and goals when starting your Facebook campaign that you are there to build long-term, mutually beneficial relationships with people.  You are there to connect, to provide value in the marketplace and actually get to know people.

Facebook is completely transparent.  If your goals are not congruent, marred with self-serving actions or inconsistent…people will know.  Just be smart and be real.  In today’s world of social media, good news and bad news travels very fast.

2. Optimize your profile – if you truly want to use your profile for business, then you need to make it reflect your brand.  This doesn’t mean that you need to remove all of the personal information, quite the contrary, but you do need to be conscious of it.

If there are photos of you from Mardi Gras “getting your beads on,” you may want to think twice about that.  If you are constantly sending pillow fights, horoscope info, pixie dust and fairy godmother apps to people, you may want to shift the use of your time.

Sit down and spend some time crafting your message.  What do you want people to know about you and your business.  You need to connect people to you as a person and you as a business leader.

3. Profile Photo – I see this so much it needs it’s own bullet point.  If you really want to build relationships based on trust and mutual respect, you need a good picture where people can clearly see your face.

This is the number one reason people accept friend requests.   Get a good, professional photo.  At the very least, get a really clear, well lit one.

I know you love your kids, but don’t use them as your profile pic unless you are in it.  (more on this later)

4. Share relevant and purposeful content – yes, occasionally we will care if you just dropped the kids off at school or that you just got out of the shower, but we don’t need a play by play of stuff that is meaningless

5. Strategically grow your friends list – there are two ways to go about growing the number of friends you have on Facebook…randomly or strategically.  Since we are talking about business, let’s choose strategically.  Random is generally not a good strategy for business.

Decide what your interests are and what niche your business is in then seek out Influencers in those markets.  Find groups that are of interest, join the group and reach out to the administrators and officers of that group to build relationship with them.

6. Join the Conversation – Social media is, after all, about being social.  Go engage with other people and comment on their stuff.  “Like” their post if you like it.  Forward their dialogue.  Help them, genuinely.  Be of service.

Recommend friends & invite people to groups.  Be that connector and facilitator of relationships and you will be rewarded time and again.

7. Broker Your Time – You may have heard Facebook referred to before as “Crackbook,” because of its addictive nature.  If the ‘average’ user spends 55 minutes a day on it, imagine what some people are doing.  You need to be very strategic (there’s that word again) with your time or you will find yourself sucked into an endless world of comments, pokes, applications and notifications.

By all means, if you also use Facebook to forward personal relationships, knock yourself out.  Just be clear about what you are doing so your business goals don’t get lost in a pillow fight.

I said I was going to get into Facebook Don’ts in this article, but it’s already long enough, so I broke it into another article.

For all of the (or at least some good ones) Facebook Don’ts, check out Part II.